The adoptaschool.indigo.ca website (the “Site”) is owned and operated by Indigo Books & Music Inc. (“Indigo”).
September 6th, 2012.
THE ADOPT A SCHOOL PROGRAM
The goal is to put a book into the hands of every child of the participating schools. Through this website, Indigo allows all Canadian elementary schools to sign up online and raise money from online donations or through the sale of Indigo e-gift cards for either their individual schools, or to also adopt another school and share their fundraising proceeds. In addition, the website also allows Indigo, Chapters, and Coles stores across Canada to identify and partner with high-needs elementary schools, which are assessed as such based on socio-economic factors, including, for example, library budget per child, age of the library books, income, prevalence of single parent families, parents’ education levels, size of the student ESL population, etc.
The program unites Indigo employees, customers, schools and their communities in fundraising for new library books. The purpose of the Site is for fundraising and to raise awareness about the lack of funding for school library books. To participate, both schools and stores must appoint an “administrator”, as described in more detail below.
Every partner school has a unique profile page, which allows for information to be shared about the school, its needs, and the importance literacy plays in its children’s futures. The Site facilitates the electronic sharing of information about the school, its fundraising tools and supporters, and leverages the online social networks of individual users.
The official fundraising period is the three week period specified on the Site (the “Campaign Period”). This is when Indigo will focus its marketing communication efforts on raising money for the schools it has adopted. Passive fundraising can continue on the Adopt a School Site indefinitely until a school decides it no longer wants to participate in the program by sending an email to email@example.com requesting the withdrawal. Please include “Withdraw” in the email subject line and allow 48 hours for the request to be processed.
To participate and support a local school, users should follow these steps, which are accessible from the Site:
1. Choose a local school to support by signing up on the Site with or without your Facebook account. Signing up requires that you provide your first and last name, birth date, and province or territory or residence. You will then be automatically linked to the list of schools in your province. You can select one or many of these schools. There are no restrictions on what school you choose or the number of schools you choose. For every 50 supporters for your school, Indigo will donate the equivalent of one a book to its library, up to a maximum of 500 books across all schools participating in Adopt a School 2012 Campaign Period. You can choose to support more than one school.
2. Schools that have been adopted are also given the opportunity to adopt another school themselves by sharing 20% of their fundraising generated during the Campaign Period with the adopted school. Should a school decide to adopt another school after the Campaign Period has started, the adopted school will still receive 20% of all funds raised during the Campaign Period regardless of the date on which the school was adopted. Should a school who has adopted another school wish to continue to adopt the same school after the Campaign Period has ended, they must send an email to firstname.lastname@example.org confirming their intention.
Donate / Buy
1. Give books by donating money by accessing the Site and selecting “Make an online donation” or buying an exclusive Indigo e-gift card by selecting “Buy an Indigo e-gift card”. Indigo’s e-gift cards may be redeemed at any Indigo, Chapters, Coles, Indigospirit, Smithbooks and World’s Biggest Bookstore retail stores or online at chapters.indigo.ca. For every $25 e-gift card purchased, Indigo will donate the equivalent of one book to your adopted school. The donation is not an actual book but the value of a book (one book is valued at approximately CAD $10). You can also make a direct donation: every $12 donated will result in the equivalent of one (1) book (one book is valued at approximately CAD $11).
2. Although Indigo e-gift cards will be available for purchase during the Campaign Period, Indigo reserves the right to no longer offer this product at any time, for any reason, after the Campaign Period has ended. Also, Indigo e-gift cards are intended for individuals and will not be available to corporations, businesses, charities, partnerships, enterprises, schools or anyone other than an individual, unless written approval is received in advance from Indigo, in its sole discretion. Should Indigo determine that, in its sole discretion, an unreasonably large quantity of Indigo e-gift cards has been purchased either in one transaction or by one individual, Indigo reserves the right to cancel the transaction without prior notice to the purchaser and return any monies, if applicable, that have been paid.
3. When you Adopt, Donate or Buy an Indigo e-gift card, you receive a unique url to share with your online social network and encourage them to support your adopted school as well. When anyone in this network donates a book not only is it included in their personal fundraising tally (and they receive their own unique url to start the sharing process again) but the donation is also recognized in your (the original supporter’s) fundraising tally.
Visitors to the Site are permitted to navigate all publicly accessible areas without becoming a registered user of the website. For example, they can visit the each school’s profile and read related comments about their funding needs and fundraising efforts. However, to post content on the any school’s Recent Activity section or to donate to one or more schools, visitors must register with the website. As mentioned above, to sign up, visitors must be at least 13 years of age. Visitors between the ages of 13 and 15 require the consent of their parent or legal guardian. We notify parents or legal guardians when visitors between the ages of 13 and 15 register, and give them to opportunity to withdraw consent. Registered users can choose whether to have any donations made public on the dedicated school webpages or they can choose to remain anonymous.
To participate, both schools and stores must appoint an “administrator”. An administrator can be the principal or anyone the principal designates such as a teacher or volunteer parent. Through the administrator, each school will be invited to create a dedicated online page from the Site telling visitors about their needs, their goals, their stories, etc. Only administrators can post (school) content on these dedicated pages.
Indigo wants to ensure the website is a friendly and safe environment for school kids, their families and friends and visitors at large who care about literacy in Canada. The Site is monitored, but not constantly, for inappropriate comments and usernames, as well as to respond to any questions or requests that may come through the website.
While the website is monitored, you may still encounter content which may be offensive or objectionable to you. If you think content, including a comment posted on a discussion board, is objectionable or offensive, please let us know by following the instructions under USER MISCONDUCT below.
SITE USER CONDUCT
You shall not upload, transmit, distribute or otherwise publish through this site any content that:
a) may be harmful, threatening, defamatory, abusive, inflammatory, harassing, bullying, vulgar, obscene, hateful, or racially, ethnically or otherwise objectionable and that, in the sole judgment of Indigo, is objectionable, or which restricts or inhibits any other person from using or enjoying the Website, or which may expose Indigo or its users to any harm or liability of any type;
b) contains your or anyone else’s personal or private information, including, without limitation, full names, full addresses, phone numbers, email addresses, social insurance numbers and credit card numbers. Even if it is about your friend, you cannot post it;
c) infringes any intellectual property right or any other rights of any entity or person, including but not limited to or copyrights or trademarks;
d) violates any law;
e) advocates illegal activity;
f) advertises or otherwise solicits for goods or services beyond the two fundraising initiatives described on this website;
g) contains a virus or other harmful component; and
h) is not consistent with Indigo’s brand image, as solely determined by Indigo.
USER MISCONDUCT – INAPPROPRIATE CONTENT, COPYRIGHT INFRINGEMENT, ETC.
As set out above, Indigo prohibits the posting of any information or materials that violates our USER CONDUCT policy above. It is our policy to investigate and respond to claims of misconduct including intellectual property infringement.
Upon receipt of any notice alleging misconduct or infringement, Indigo will act expeditiously to remove or disable access to any material claimed to be inappropriate or claimed to be the subject of infringing activity and will act expeditiously to remove or disable access to any reference or link to such material.
Any notices should be directed to:
S. Gabriszeski, Privacy Officer
Indigo Books & Music Inc. 468 King Street West, Suite 500
Toronto, OntarioM5V 1L8
Please put "User Misconduct" in the subject line of all such notifications and include in each such notice a reasonable description of the materials alleged to be infringing and the proprietary rights alleged to be infringed.
You can also flag a Comment as inappropriate. Doing so will expedite review by an administrator, who may choose to do nothing, edit, or remove the comment entirely.
USE OF MATERIALS
Unless otherwise indicated, all content appearing on this site is the property of Indigo their respective parent(s), subsidiaries or affiliates and is protected, without limitation, by Canadian and foreign copyright and trademark laws. The information and materials, including text, images, audio, video, computer code and software, appearing on this site are presented for your non-commercial, personal use only. Copying these materials for anything other than your personal use is a violation of copyright and trademark laws. You may not reproduce, duplicate, distribute or modify in any way any materials available on this website without written permission from Indigo. Misuse of these names or of any of the information appearing on this site may violate copyright and trademark law. If you access this material outside Canada you are responsible for compliance with local laws.
LIMITATION OF LIABILITY
Indigo: (1) WILL NOT BE HELD LIABLE, UNDER ANY CIRCUMSTANCE, FOR YOUR USE OF THIS SITE AND MAKE NO CONDITIONS, REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, ABOUT THE INFORMATION AND MATERIALS APPEARING ON THE SITE, WHICH IS PROVIDED "AS IS;" (2) DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE; (3) DO NOT MAKE ANY REPRESENTATIONS THAT THIS SITE OR ITS CONTENTS WILL BE ERROR FREE OR THAT DEFECTS WILL BE CORRECTED. UNDER NO CIRCUMSTANCES, INCLUDING NEGLIGENCE, SHALL Indigo AND AFFILIATES BE HELD LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL SPECIAL OR CONSEQUENTIAL DAMAGES AND EXPENSES WHATSOEVER ARISING OUT OF OR IN CONNECTION WITH THE USE OF THIS SITE OR FOR ANY MATERIALS CONTAINED HEREIN, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
LICENSE FOR SUBMITTED CONTENT
You agree that by posting content, sending emails, inputting data, answering questions, uploading data or files or otherwise communicating with Indigo, you are granting to Indigo a non-exclusive, worldwide, royalty-free, unrestricted license to use, display, adapt, modify and reproduce these materials as Indigo sees fit and you shall have no claims against Indigo for using these materials. You represent and warrant that you have all the necessary rights in and to any material you submit and the material does not infringe or violate the rights of any third-party.
LINKS TO THIRD PARTY WEBSITES
INTELLECTUAL PROPERTY RIGHTS
Except as expressly provided, you are not granted any Rights in or to the Content available on Indigo. All such Rights remain with Indigo (including its representatives and suppliers) and the copyright owners.
INDIGO, LOVE OF READING and INDIGO LOVE OF READING FOUNDATION are registered trade marks of Indigo Books & Music Inc. All other marks that appear throughout this website belong to Indigo Books & Music Inc. or the respective owners of such marks, and are protected by law. Any use of any of these marks without the express written consent of Indigo or the owner of the mark, as appropriate, is strictly prohibited.
TERM AND TERMINATION
This Agreement shall continue in effect for as long as you use the Site, unless specifically terminated earlier by Indigo. All provisions of this Agreement that impose obligations continuing in their nature shall survive termination or expiration of this Agreement.
Any notice or other significant communication given to you pursuant to this Agreement shall be in writing, addressed to any email address or address that you provided to Indigo when registering and sent to you by email or by nationally recognized overnight courier as applicable. Any notice or other significant communication given to Indigo pursuant to this Agreement shall be in writing and sent to Indigo. Notices shall be deemed to have been received as follows:
Delivered Deemed to Have Been Received
Fax On the business day following a confirmed transmission
Nationally recognized overnight courier on the business day following deposit with the courier
If any provision of these Terms shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these terms and shall not affect the validity and enforceability of any remaining provisions.
The failure of either party to insist upon or enforce the strict performance of the other party with respect to any provision of this Agreement, or to exercise any right under this Agreement, will not be construed as a waiver or relinquishment to any extent of such party's right to assert or rely upon any such provision or right in that or any other instance; rather, the same will be and will remain in full force and effect.