We believe a book can change a child's life forever.

That’s why each year, our Indigo Adopt a School program unites Indigo, its employees, its customers and their communities in raising money to rejuvenate high-needs elementary school libraries across Canada.

By giving books to schools that need them the most, we are helping to give every child the chance to build a lifelong love of reading and learning.

What's going on?

  • 30% of Grade 3 students lack basic literacy1
  • Many schools in economically disadvantaged communities in Canada can only afford 1 new library book a year for every 3 children.2
  • Children who struggle with literacy are four times more likely to drop out of high school.3
  • Teachers spend $200 million out-of-pocket each year on books and learning materials.4

How we can help!

The Indigo Love of Reading Foundation is committed to putting books in the hands of children in these schools with the goal that all Canadian children have access to the resources they need to develop strong literacy skills. By providing support to high-needs elementary schools, we are equipping principals, librarians and teachers with the resources that are critical for promoting educational success and inspiring a love of reading.

The Adopt a School program

Every year, Indigo, Chapters and Coles stores across Canada “adopt” a local high-needs elementary school and fundraise on their behalf for a three-week period in the Fall. As part of this program, the Foundation also hosts an online fundraising platform which further supports high-needs elementary schools in raising funds for their libraries.

Your Support!

When you donate to a school in the Adopt a School program, you are helping to improve childhood literacy in Canada. Every dollar you donate goes directly to the school of your choice. All the schools we support get a 30% discount on books at Indigo.

To learn more, visit loveofreading.org and join the conversation #INDIGOLOR


1 EQAO Provincial Assessment, 2014.

2 Data collected from The Indigo Love of Reading Foundation Literacy Fund grant program.

3 Hernandez, Donald J. “Double Jeopardy: How Third Grade Reading Skills and Poverty Influence High School Graduation.” Published by the Annie E. Casey Foundation, 2012.

4 Canadian Teachers Federation, 2010; 2011 National Household Survey – Occupation, Statistics Canada, 2011.

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