Frequently Asked Questions

GENERAL PROGRAM INFORMATION

1. What is the Indigo Love of Reading Foundation?
Since 2004, the Indigo Love of Reading Foundation has been dedicated to putting books in the hands of Canadian children at high-needs elementary schools. This is part of our commitment to transforming the lives of children across the country by inspiring in them a love of reading. Together with Indigo, its customers and its employees, we have provided over $25 million to over 3,000 schools, impacting more than 900,000 children.

2. What is the Adopt a School program?
For three weeks in the fall, the Indigo Love of Reading Foundation’s Adopt a School program unites Indigo employees, customers, schools and their communities all across Canada in raising funds to rejuvenate their local high-needs elementary school libraries.

3. How do you determine what elementary schools are high-needs?
The Foundation defines a high-needs school as a school that has a library budget of less than $30 per year per student and where the school’s leadership identifies themselves as needing additional support for their school library and books more generally.

4. When does the 2017 Adopt a School program take place?
The 2017 Adopt a School program launches on September 16 and concludes on October 8.

5. Why does the Foundation choose to focus on high-needs elementary schools?
Every child needs access to new and engaging books to develop the literacy skills that are critical for educational success and to inspire a love of reading. Due to insufficient funding for elementary school libraries, many children cannot access these new and engaging books.

The Foundation works to provide books to these schools with the goal that all Canadian children have access to the resources they need to develop strong literacy skills. By providing support to high-needs elementary schools, we are equipping principals, librarians and teachers with the resources that are critical for promoting educational success and inspiring a love of reading.

6. Do you keep a portion of my Adopt a School donation?
No. All of the funds raised online and in-store for Adopt a School go directly to your school’s library.

7. Why not donate books instead of money?
Each school has unique educational needs. The principals, teachers and librarians are the literacy experts who know what books are needed to address their literacy goals. Thus we provide them with the funding to choose the books that are most meaningful to their students.

8. Do schools participating in the program receive a discount on books?
Indigo provides a 30% discount on books to all schools that participate in the Adopt a School program when they are using funds raised during the program.

9. What else is Indigo doing in the community to support schools and children’s literacy?
Through the generosity of Indigo, its customers and its employees, the Foundation grants $1.5 million in library support to high-needs schools across the country each year. Since 2004, 245 high-needs elementary schools have received a Literacy Fund grant. These Literacy Fund grant recipient schools receive funding over a three-year period. For each of the three years, the grant recipient school receives 10% of the grant in the form of cash to spend on special projects that they believe will further promote literacy at their school, such as visits by special guest speakers and other literacy-related events. The grant recipient school receives the remaining 90% of the grant in the form of an Indigo corporate account for the purchase of new books at Indigo, Chapters and Coles, which are provided at a 30% discount.

SCHOOLS

1. How do you determine what elementary schools are high-needs?
The Foundation defines a high-needs school as a school that has a library budget of less than $30 per year per student and where the school’s leadership identifies themselves as needing additional support for their school library and books more generally. All high-needs elementary schools are eligible for adoption by Indigo, Chapters and Coles stores and to participate in our online program. Please note registration is closed for the 2017 Adopt a School program.

2. How can my school signup?

School registration for Adopt a School has closed this year. However, if you sign up as an individual user, you will receive information about how to sign up your school for future Love of Reading programs, such as the 2018 Adopt a School program.

3. Can you help me update my school’s profile?
Yes, we can help. It’s very important to keep your school’s contact information up to date so you don’t miss any essential updates about the program.

If you are still having trouble, please contact the Adopt a School team via email at adoptaschool@indigo.ca


4. The principal or primary contact at my school has changed. How do I change this information on the site?
Your new principal or primary contact must first create a profile . Your school’s current contact can then add the new school user to your school’s account by completing the following steps:

5. How does our school get adopted by an Indigo, Chapters or Coles store?
All Indigo, Chapters and Coles stores have chosen schools to adopt for the 2017 program. Even if your school has not been adopted, your school still has the opportunity to participate and fundraise online. Please note, registration is closed for the 2017 Adopt a School program. However, if you sign up as an individual user, you will receive information about how to sign up your school for future Love of Reading programs, such as the 2018 Adopt a School program.

6. What are the ways my school can participate online?

On the Adopt a School website, there are three ways your school can participate:

  1. Book Bonus: for every $20 online donation made to your school, the Love of Reading Foundation will donate $10 (the approximate value of 1 book) to your school, up to $1,000 (the approximately value of 100 books)!

  2. Tell a Story, Give a Story: supporters can share a story in support of your school based on questions provided on the website. The Foundation will review all submissions and will determine whether to select the submission as a featured story. Every time an approved story is posted to your school’s Adopt a School profile, the Love of Reading Foundation will donate $10 (the approximate value of 1 book) to your school, to a maximum of $200 (the approximate value of 20 books).

  3. Adopt a School Story Contest: Share a story in support of a participating school! The five most-“hearted” stories in each province will be entered for a chance to win* a $2,500 Indigo eGiftcard to purchase books for their adopted school. The remaining four top “hearted” schools in each province will win a $500 Indigo eGiftcard to purchase books.

All funds raised, matched, won and/or donated through the Adopt a School program are provided to participating schools in the form of an Indigo eGiftcard for the purchase of books, and the schools will receive a 30% discount off their book purchases when using program funds at Indigo, Chapters and Coles stores.

*No purchase necessary. Contest opens September 16 – October 8, 2017 (“Contest Period”). Open to residents of Canada who are: (i) age of majority or older; (ii) a registered Adopt a School user, and (iii) submit an entry. There are 11 Grand Prizes available to be won, one (1) for each Province listed in the full Contest Rules, each consisting of a $2,500 Indigo eGiftcard to purchase books, and forty-four (44) Secondary Prizes available to be won, four (4) for each Province listed in the full Contest Rules, each consisting of a $500 Indigo eGiftcard to purchase books. The Grand Prize has an aggregate approximate retail value (“ARV”) of $27,500 and the Secondary Prizes have an aggregate ARV of $22,000. To enter during the Contest Period, an Adopt a School user must submit a story in support of an Adopted School. If the story is approved and featured on the website, each approved story will have an opportunity to be read and voted on for the most “hearts”. Each Adopt a School user has a limit of one (1) vote during the Contest Period. To qualify for the random draw, the Adopted School’s most “hearted” story must be in the top (5) “hearted” stories. Each Adopted School can only receive one (1) entry into the random draw. On October 11, 2017, the five (5) eligible entries for each Province will be entered into the random draw for the Grand Prize and Secondary Prizes. Odds of winning depend on the total number of entries for each Province, and for the chance of being a Grand Prize Winner, a 1:5 chance to be randomly selected from the eligible entries for each Province. Mathematical skill testing question required. For full contest rules click here.


7. Why does the Foundation choose to focus on high-needs elementary schools?
Every child needs access to new and engaging books to develop the literacy skills that are critical for educational success and to inspire a love of reading. Due to insufficient funding for elementary school libraries, many children cannot access these new and engaging books.

The Foundation works to provide books to these schools with the goal that all Canadian children have access to the resources they need to develop strong literacy skills. By providing support to high-needs elementary schools, we are equipping principals, librarians and teachers with the resources that are critical for promoting educational success and inspiring a love of reading.

8. If my school has participated in past years, can it participate again this year?
Yes, once your school creates a school profile their information remains in our database. Every school is required to update their school’s information annually, and opt-in each year before the registration deadline.

9. Where can I view my school’s online profile?
Visit the Adopt a School website and click Schools – you can then search by city, province or school name.

10. I want to change my school profile, or add photos or a video. How do I do this?
You can update your school’s profile information by logging in , clicking Account Settings and updating the fields as necessary. Remember to hit Save School at the bottom of the page before exiting.

In the event that you elect to post a photo or video on this Site, you must ensure that this waiver is completed for each and every individual (or in the case of minors, the parent/guardian on the minor’s behalf) appearing in the photo or video. The Foundation reserves the right in its sole and absolute discretion to request copies of such waiver for a period of three years following the time the photo or video is posted. The Foundation may also remove any content from the website, including photos and videos, in its sole and absolute discretion.

11. I forgot my password for the website, how can I reset it?
You can reset your password here. A temporary password will be issued to the email address your school signed up with.

12. How can I change my password for the site?
You can change your password by logging in , clicking Account Settings and updating your password.


13. How do I write on my school’s blog?

14. My school has participated in previous years’ Adopt a School program. How do we access the funds raised for our school library?
Funds raised in the 2014, 2015, and 2016 Adopt a School programs were distributed to your school in Indigo eGiftcards, which continue to be available in your school’s online account. You can download them at any time to go shopping for new books by completing the following:

Note: If this is the first time you have visited the Payouts tab, for security reasons you’ll be asked to change your password and confirm your email address. Once you’ve completed those two steps, log back in and you’ll find your eGiftcards under Payouts.

15. Do you keep a portion of my school’s online donations?
No. All of the funds raised go directly to your school’s library.

16. Why not donate books instead of money?
Each school has unique educational needs. The principals, teachers and librarians are the literacy experts who know what books are needed to address their literacy goals. Thus we provide them with the funding to choose the books that are most meaningful to their students.

17. Do schools participating in the program receive a discount on books?
Indigo provides a 30% discount on books to all schools that participate in the Adopt a School program when they are using funds raised during the program.

SUPPORTERS

1. Do you keep a portion of my online donation?
No. All of the funds raised online go directly to your school’s library.

2. Do schools participating in the program receive a discount on books?
Indigo provides a 30% discount on books to all schools that participant in the Adopt a School program.

3. Do I have to sign up with Facebook to adopt a school?
No. If you don’t have a Facebook account or prefer not to use it, you can create a profile using your e-mail address and a password of your choice.

4. How do I find a specific school?
Visit Adopt a School and click on Schools – you can then search by city, province or school names.

5. I adopted a school last year but can’t find them on this year’s website. Why is this school not on your website?
To be eligible for the 2017 program, all schools who have previously participated in the program are required to update their school profile and opt-in to the program.

6. How can I support a local school?

You can support a local school three ways on the Adopt a School website:

  1. Donate Online: for every $20 online donation made to your school, the Love of Reading Foundation will donate $10 (the approximate value of 1 book) to your selected school, up to $1,000 (the approximate value of 100 books)!

  2. Tell a Story, Give a Story: Share a story in support of a Canadian high-needs elementary school based on questions provided on the website! If your story gets featured, the Love of Reading Foundation will donate $10 (the approximate value of 1 book) to your selected school, up to a maximum of $200 (the approximate value of 20 books).

“Heart” a Story: “Heart” your favourite story to help a school for a chance to win* big! The five most-loved stories in each province will be entered into a random draw for a chance to win a $2,500 Indigo eGiftcard to purchase books for their adopted school. The remaining four top “hearted” schools in each province will win a $500 Indigo eGiftcard to purchase books. Choose wisely because you only get one shot to “Heart” a story! For more details, check out the Program Overview.

All funds raised, matched, won and/or donated through the Adopt a School program are provided to participating schools in the form of an Indigo eGiftcard for the purchase of books, and the schools will receive a 30% discount off their book purchases when using program funds at Indigo, Chapters and Coles stores.

*No purchase necessary. Contest opens September 16 – October 8, 2017 (“Contest Period”). Open to residents of Canada who are: (i) age of majority or older; (ii) a registered Adopt a School user, and (iii) submit an entry. There are 11 Grand Prizes available to be won, one (1) for each Province listed in the full Contest Rules, each consisting of a $2,500 Indigo eGiftcard to purchase books, and forty-four (44) Secondary Prizes available to be won, four (4) for each Province listed in the full Contest Rules, each consisting of a $500 Indigo eGiftcard to purchase books. The Grand Prize has an aggregate approximate retail value (“ARV”) of $27,500 and the Secondary Prizes have an aggregate ARV of $22,000. To enter during the Contest Period, an Adopt a School user must submit a story in support of an Adopted School. If the story is approved and featured on the website, each approved story will have an opportunity to be read and voted on for the most hearts. Each Adopt a School user has a limit of one (1) vote during the Contest Period. To qualify for the random draw, the Adopted School’s most “hearted” story must be in the top (5) “hearted” stories. Each Adopted School can only receive one (1) entry into the random draw. On October 11, 2017, the five (5) eligible entries for each Province will be entered into the random draw for the Grand Prize and Secondary Prizes. Odds of winning depend on the total number of entries for each Province, and for the chance of being a Grand Prize Winner, a 1:5 chance to be randomly selected from the eligible entries for each Province. Mathematical skill testing question required. For full contest rules click here.

7. Why does the Foundation choose to focus on high-needs elementary schools?
Every child needs access to new and engaging books to develop the literacy skills that are critical for educational success and to inspire a love of reading. Due to insufficient funding for elementary school libraries, many children cannot access these new and engaging books.

The Foundation works to provide books to these schools with the goal that all Canadian children have access to the resources they need to develop strong literacy skills. By providing support to high-needs elementary schools, we are equipping principals, librarians and teachers with the resources that are critical for promoting educational success and inspiring a love of reading.

8. I forgot my password for the website, how can I reset it?
You can reset your password here. A temporary password will be issued to the email address you signed up with.

9. I need to change my password/information for my account, where do I go?
You can update your password and profile information by logging in , clicking Account Settings and updating the fields as necessary. Remember to hit Save at the bottom of the page before exiting.

10. I want to help, but don’t want my name displayed on the site. Is that possible?
Yes. If you have already created an Adopt a School account, please log in and click on Account Settings. Here you can click the box “ Keep my book donations anonymous”.

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